TESTED AND CHECKABLE

Client Onboarding Process: Inquire about how the company welcomes new clients and gathers important information about their business, goals, and target audience. A professional company will have a structured process to ensure they understand your needs and objectives from the start.

Clear Communication Channels: Ensure the company has easy-to-use and efficient ways to communicate with you. They should be responsive and proactive in providing updates on how your advertising campaigns are performing and any improvements they make.

Collaboration and Transparency: Look for a company that values working together with you. They should involve you in decision-making and seek your input on important matters. Additionally, they should be transparent about their strategies and explain the reasons behind their recommendations.

Data Privacy and Confidentiality: Make sure the company takes data privacy seriously. They should have strong security measures in place to protect your sensitive information and comply with data protection regulations to keep your data safe.

Continuous Learning and Development: Assess the company's dedication to ongoing learning. A good company will invest in training for their team to stay up-to-date with the latest industry trends, updates, and emerging technologies to provide you with the best service.

Adherence to Industry Standards and Best Practices: Verify if the company follows industry standards and best practices in managing advertising campaigns. This includes ethical advertising practices, compliance with Google policies, and keeping up with industry guidelines to maintain high-quality service.

Customization and Strategy: Look for a company that tailors strategies to fit your specific business goals and target audience. A customized approach can yield better results than a one-size-fits-all solution.

Competitive Analysis: Inquire about the company's approach to conducting competitive analysis. Understanding the competitive landscape can help them create more effective strategies to outperform your rivals.

Client Portfolio: Look at the company's client portfolio to see if they have experience working with reputable brands or businesses similar to yours. This can provide insights into their expertise and suitability for your needs.

Contract Terms and Exit Clauses: Carefully review the contract terms, including any exit clauses. Ensure the terms align with your expectations and provide flexibility in case you need to make changes.

Pricing Structure: Understand the company's pricing structure and fee breakdown to ensure it fits your budget. It's essential to know what you're paying for and how much you can expect to invest.

Industry Reputation and Recognition: Research the company's reputation within the industry. Look for awards, recognition, or positive reviews that indicate their professionalism, expertise, and client satisfaction.

Long-term Relationship Focus: Look for a company that prioritizes building long-term relationships with clients. They should be committed to your success and provide ongoing support, optimizations, and strategic guidance as your business evolves.

Professional Ethics: Consider the company's professional ethics. They should prioritize honesty, integrity, and ethical conduct in all aspects of their work, including client interactions, reporting, campaign, and project management.

Proven Results and Case Studies: Look for evidence of the company's success in delivering results for clients. They should provide case studies, testimonials, or references that demonstrate their ability to achieve positive outcomes for businesses like yours.

Problem-solving Approach: Evaluate the company's proactive problem-solving approach. A professional company will identify challenges, offer solutions, and provide recommendations to optimize campaign performance and overcome any obstacles that arise during your collaboration.