TESTED AND CHECKABLE

Understanding Your Business Goals: Ensure the agency takes the time to understand your specific business objectives and tailors strategies to meet those goals effectively.

Experience and Expertise: Look for an agency with a proven track record and expertise in digital advertising, particularly within your industry or similar sectors.

Proven Results and ROI: Ensure the agency has a history of delivering measurable results and a strong return on investment, indicating their effectiveness in managing campaigns.

Client Testimonials and Case Studies: Check for positive client feedback and case studies that demonstrate successful outcomes and satisfied clients, providing evidence of the agency's ability to deliver results.

Collaboration and Transparency: Look for an agency that values collaboration and involves you in decision-making. Transparency in strategies and rationale behind recommendations is crucial for a successful partnership.

Clear Communication Channels: Ensure the agency provides efficient and easy-to-use communication methods. They should be responsive and proactive in updating you on campaign performance and any necessary adjustments.

Advanced Tools and Technologies: Confirm that the agency uses advanced tools and technologies for campaign management, tracking, and optimization, essential for maximizing campaign performance.

Data Privacy and Confidentiality: Verify that the agency has robust security measures to protect your sensitive data and complies with data protection regulations, ensuring your information remains secure.

Expertise in Multiple Platforms: Assess the agency’s proficiency across various digital platforms, such as Google Ads, social media, and display networks, to ensure they can manage a comprehensive digital strategy.

Client Onboarding Process: Evaluate how the agency welcomes new clients and gathers essential information about your business, goals, and target audience. A structured onboarding process ensures a thorough understanding of your needs from the start.

Transparent Pricing Structure: Seek clarity on the agency’s pricing models, including any potential additional costs, to avoid unexpected expenses and manage your budget effectively.

Problem-solving Approach: Evaluate the agency’s proactive problem-solving skills. They should be able to identify challenges, offer solutions, and optimize campaign performance effectively.

Adherence to Industry Standards: Verify that the agency follows best practices and adheres to industry standards and guidelines, ensuring ethical and compliant advertising practices.

Integration Capabilities: Ensure the agency can integrate essential tools and platforms such as Google Tag Manager, Google Analytics, and CRM systems, which are crucial for comprehensive campaign tracking and analysis.

Contract Terms and Exit Clauses: Carefully review the contract terms, including any exit clauses, to ensure they align with your expectations and provide flexibility if changes are needed.

Legal and Compliance Knowledge: Ensure the agency is knowledgeable about legal and compliance issues related to digital advertising, such as data privacy regulations, to protect your business from potential risks.

Client Portfolio: Review the agency’s client portfolio to assess their experience with businesses similar to yours. This provides insights into their expertise and suitability for your needs.

Industry Reputation and Recognition: Research the agency’s reputation within the industry. Awards, recognition, and positive reviews indicate professionalism, expertise, and client satisfaction.

Long-term Relationship Focus: Choose an agency that prioritizes building a long-term relationship. They should be committed to your ongoing success, offering continuous support and strategic guidance.

Long-Term Partnership Potential: Look for an agency that is interested in building a long-term partnership, providing continuous support, and contributing to your ongoing success.